Finally see why your campaigns changed.
Every bid, budget, keyword, and creative — replayed on a single timeline. Scrub through history the way you'd scrub through video.
Google stores changes. We make them visible.
Google's Change History is a spreadsheet graveyard. Decisions disappear the day they're made.
Performance lives in one report. Changes live in another. You guess at causation.
Six months later, nobody remembers why the budget moved. PPC Log remembers everything.
Every change. In context. On one timeline.
Every increase, decrease, and pause — sized by magnitude, anchored to the day it shipped.
Bulk uploads and negatives become commits. Scale changes become impossible to miss.
Launches and pauses pin the timeline like milestones in a release history.
Ad and asset edits land exactly where performance moved — not in a separate report.
Write the why directly on the timeline. Six months later, it's still there.
Replay every change.
The timeline does the rest.